BRANDS OF SWITZERLAND (BoS) is a General Marketing Agency for Brand Development, Branding and Marketing Production established in 2003 by Swiss born Michael Fankhauser and Partner. Fankhauser has a Master's Degree in Marketing from the University of St. Gallen in Switzerland (lic.oec. HSG) and a broad international corporate background as Manager of the most prestigious global Brands such as NESTLE, TAG HEUER, ZENITH and BUCHERER. As the International Marketing Manager of TAG HEUER from 1996-1999 he introduced the TAG HEUER classic watch series with the concept of the CARRERA Panamericana in 1995 and with the re-edition of the famed TAG HEUER MONACO watch in 1996. For the IPO of TAG Heuer in Zurich and New York in 1997 he re-created the TAG Heuer history with the founding of the brand's museum and the edition of the book "Mastering Time: from Heuer to TAG Heuer". In 1999 Fankhauser became the Vice President of Marketing at TAG HEUER USA. After the acquisition of TAG Heuer by LVMH he introduced in 2000 as General Manager USA the ZENITH watch brand in North America. In 2003 Fankhauser and Partner started BoS to launch CARL F. BUCHERER watches for BUCHERER on the North American and Caribbean markets. Since 2006 BoS has introduced in Switzerland and Europe brands such as PATRON, PYRAT, ULTIMAT, SWISS VODKA, REVOLUCION, NEFT and LES BARONS D'EMMENTAL. In 2011 BoS-LA FABBRICA was established as a business unit for branded architecture.
Today our client list includes Premium Brands such as ADUNIC, BARCLAYS PRIVATE EQUITY, BODINO, BUCHERER, CLIENTIS, EXPOMOBILIA, FACCHINETTI-BMW, FIERA MILANO, FRAMA, FURRER-JACOT, GIORGIO MORODER, ILS ADVISERS, JT INTERNATIONAL (CAMEL/WINSTON), MORELLATO, PHARMEXX, VICTORINOX, ZIMMERLI.