BRANDS OF SWITZERLAND (BoS) is a Brand Development and Branding Consortium established in 2003. With our network of brand strategists and leading creatives we consult, brand and build Brands. We manage third party Brands and invest in our own brands.
Founder and CEO Michael Fankhauser has a Master's Degree in Marketing from the University of St.Gallen in Switzerland (lic.oec. HSG). He has a broad international corporate background as a Marketing Manager with the most prestigious global Brands such as NESTLE, TAG HEUER, ZENITH or BUCHERER: in 1997 Fankhauser initiated the TAG HEUER Classic watch line with the concept of the CARRERA Panamericana as well as the famed MONACO watch based on the Steve McQueen story. As a General Manager he launched in 2000 the ZENITH watch business for LVMH in the United States, before founding BoS in 2003 with his partner to launch CARL F. BUCHERER watches on the North American and Caribbean market. BoS has launched in Switzerland and Europe brands such as PATRON, PYRAT, ULTIMAT, SWISS VODKA, REVOLUCION, NEFT or LES BARONS D'EMMENTAL. A new business unit for the production of branded architecture was established in 2011 under the name LA FABBRICA.
Our client list includes Premium Brands such as ADUNIC, BARCLAYS PRIVATE EQUITY, BODINO, BUCHERER, CLIENTIS, EXPOMOBILIA, FACCHINETTI-BMW, FIERA MILANO, FRAMA, FURRER-JACOT, GIORGIO MORODER, ILS ADVISERS, JT INTERNATIONAL (CAMEL/WINSTON), MORELLATO, PHARMEXX, VICTORINOX, ZIMMERLI.